About Me

• Owned and elevated brand voice across social media, paid campaigns, and client communications; driving an increase in bookings through consistent narrative and customer engagement strategy.

• Designed and standardized internal marketing processes to ensure scalable, cohesive messaging across digital channels and in-salon touchpoints.

• Interpreted audience feedback to refine messaging, strengthen brand positioning, and improve client satisfaction and retention.

• Led intensive strategy kick-off meetings and the following meetings for survey results, personas, and brand strategy.

• Responsible for the creation of brand strategy, personas, and positioning for local companies.

• Integrated survey data into companies’ brand strategy and identity.

• Managed a Marketing Intern and oversaw the execution and implementation of internal marketing efforts including organic and paid social media efforts, website maintenance, PPC Ads, billboard production, and subsequent reporting.

• Collaborated with the creative team to properly represent clients’ brands in projects like print advertising, interior design, packaging, and social media marketing.

• Developed clients’ marketing plans, including the statewide rebrand launches.

• Developed, conducted, analyzed, and presented over 25 unique qualitative and quantitative customer research which directly impacted clients’ brand strategy and marketing plans.

• Collected and presented monthly marketing reports to the company’s leadership team.

• Developed and managed content for marketing efforts for Instagram, Facebook, LinkedIn, Email Marketing Campaigns, and website blogs.

• Communicated and managed relationships with outside vendors for client’s brand launches and marketing campaign.

• Assisted in the development of brand strategy and customer personas.

- Created a digital marketing plan that had specialized content per social channel. This plan increased Instagram followers by 69% and impressions by 13%. Facebook fans increased by 9.4% and impressions by 32%.

- Assisted in the rollout of PBS’ national rebrand.

- Collaborated with the Director of Education to develop an education booklet which was distributed to teachers and early childhood development specialists across Montana.

- Organized four annual "Indie Lens Pop-Ups" film screenings which averaged 30 attendants.

Before getting into the world of Marketing & Branding, I cut my teeth in a handful of service jobs from folding clothes at a department store, organizing golf tee times at a private residential club, to running the host stand at Bozeman’s busiest restaurant.